The study uses data to calculate whether a car owner purchased the same brand after trading in a vehicle for a new one.

In today’s rapidly changing and uncertain economy, it’s smart to play good defense. Get job search ready with these five ...

In the modern retail era, loyalty is still a tool that works to reward the most frequent buyers and retain them as customers.

For some customers, loyalty programs provide clear financial benefits through discounts or points. But emotional benefits – such as feeling valued – also matter.

Learn how a client-centric strategy can enhance loyalty, boost customer retention, and sharpen your competitive edge. Explore effective approaches and real-world examples.

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate ...

In recent years loyalty programs that reward buyers for sticking with the brand have steadily grown in popularity. Between 2008 and 2012, U.S. loyalty memberships increased by 10 percent per year – ...

The “Rewards at the Ready” revamp emphasizes putting more control in customer’s hands and helps the DSW VIP program stand out ...

TrueLoyal, the loyalty and advocacy platform behind Rewards and Fan Club™, today announced that loyalty teams can now get answers about their program the moment they have the question. With the new ...

Many of today’s consumers are eschewing generic rewards programs in favor of more personalized and convenient options. To engage and retain their best customers, marketers can rethink five components ...

“Brand loyalty” is pretty much the gold standard of product marketing, but what if it’s all a crock? Now what? Adweek’s Lisa Lacy recently wrote “there is no brand loyalty beyond obsessed superfans,” ...

By Waylon Cunningham Sept 23 - McDonald’s will shift its loyalty program to a new tiered system, chief marketing officer Morgan Flatley said at the chain’s investor day on Wednesday, in a bid to more ...