How a $35 Logo Built a Billion-Dollar Empire | Part 1
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YouTubeEmpire Archives
How a $35 Logo Built a Billion-Dollar Empire | Part 1
This logo is one of the most recognizable symbols ever created. But the story behind it is far less famous. Before Nike became a global empire, it was a small business run by a former athlete named Phil Knight and his track coach, Bill Bowerman. Together, they started by importing running shoes from Japan and selling them directly to athletes ...
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